 | VKL
has acquired enormous processing/manufacturing/quality assurance capabilities
and an extremely wide product range over the years. |
| VKL
has globally-benchmarked quality assurance. VKL has its own backward-integrated
contract farming for products like chilies to ensure they meet all regulatory
& food safety issues on pesticides, aflatoxins, etc. Since VKL does its own grinding,
it is able to offer absolute guarantee on its products being free from any contaminants
like SUDAN etc. |
| Costs
of grinding as well as packing in India are much lower than in developed markets.
With a reduced, more cost-effective supply chain, VKL is able to offer even higher
cost savings to private label customers. |
| India
already has a well developed pouch & PET packaging as well as canning industry
and it is easy for VKL to locally source/develop cost-effective packaging, tailor-made
to the PL customers' requirements. |
| VKL's
Commodity Risk Management capabilities enable it to insulate PL customers from
the price fluctuation risks inherent to commodities. |
| In
USA, UK and Germany, VKL can make local stocking/co-ordination points available
through its own offices in these countries. |
| VKL's
lower cost chain enables supermarket chains to pass on a discount to end consumers
and still enjoy better margins compared to what they would get from other suppliers
of Private label spices & seasonings. The supermarket chains can use lower retail
price to discount competition and still enjoy better margins. |
| VKL,
on a continuous basis, keeps updated on regulatory requirements to make sure that
VKL is meeting the regulatory requirements of importing countries. |
| | |
